The regional advertising agencies showcase BalCannes will take place for the 4th time as a part of the Weekend Media Festival. All advertising agencies from Bosnia and Herzegovina, Serbia, Montenegro, Croatia, Slovenia and Macedonia are invited to take part and present themselves in this agency review of the region.All the sub-mitted entries will be shown as part of the BalCannes screening program at the Weekend Media Festival and BalCannes Yellow Pages, which is an online database comprising the best agencies in the region, available all year long and featuring only projects and agencies participating in the BalCannes showcase.Even though the pro-ject is not a competition, agency representatives will be able to additionally show-case the total of 25 most interesting projects to all the participants via 5-minute presentations at the main Weekend Hall, during festival primetime. BalCannes pro-vides the advertisers an excellent opportunity to see the best projects of agencies and is a useful tool when selecting the agency that will provide their marketing sup-port, while at the same time, it gives agencies a unique opportunity to learn firsthand what is going on outside their borders.
Agencies can apply with their best work in form of three-minute videos in one of the 10 categories until September 20th.
This year’s partnership between the global competition Epica Awards and the re-gional advertising showcase BalCannes provides a unique opportunity for regional agencies to present themselves in the global competition.
For the 25 agencies whos campaignes will be selected as the best at the BalCannes, this partnership allows 50% discount for the agency registration at the Epica awards, which will be held in November in Berlin.