Program

Piero Poli

General Manager, Havas Worldwide UAE, United Arab Emirates

Working in the digital and communications arena for 13 years, Piero Poli has led digital strategy and creative teams across Automotive, Luxury, Entertainment, Healthcare, FMCG, Consumer Electronics, Airlines, Retail and Finance in Australia, the UK, Switzerland, Spain and the Middle East.

Having begun his career at Deloitte Consulting in Australia, Piero moved to London and had senior positions in global digital agencies including LBi and Agency.com. Piero then became the International Director for Digital (EMEA) at Warner Music based in London where his role was to develop internal capability to deliver digital marketing success across the business. Moving to Spain in 2007 Piero then joined Havas’s Global team in his role as VP for New Business and Strategy. In this role, Piero managed the global strategic and digital innovation for several of of Havas’ largest clients globally, NET-A-PORTER.COM, Philips and PUIG (the luxury fragrance company).

Upon spending some time with the Havas in the Middle East in 2011, Piero saw the energy, passion and creativity of the business and its people locally, and the potential for digital to be at the forefront of world-best marketing communication efforts for brands in the region. Piero took the role of GM for Havas’ digital capabilities in Middle East, based in Dubai, developed an integrated digital offering and recently moved in March of 2015 to become the GM of Havas Worldwide UAE to further digital excellence an integrated thinking for HAvas’ clients regionally.


Ana Anđelić

SVP and Global Strategy Director, Havas LuxHub, USA

Ana is SVP, Global Strategy Director at Havas LuxHub, a global strategic consultancy working with the top luxury, fashion and lifestyle brands. An experienced strategist with passion for new things, Ana earned her doctorate in sociology from Columbia University and worked at the world’s top advertising agencies, like Droga5, HUGE and AKQA. Known for her future-facing approach to strategy, she led design of digital brand experiences and business solutions for global brands like Topshop, PUMA, ALDO, LVMH, Tom Ford, Replay, Bloomberg Media, Peninsula Hotels and Toyota. Ana is recognized as one of the top ten digital strategists in the world by the Guardian, and her writing appeared in Fast Company, Adweek, Advertising Age, Campaign, Luxury Daily, Communication Arts and the Guardian. You can learn more about her work at http://www.andjelicaaa.com and follow her on Twitter at @andjelicaaa.

Jana Savić Rastovac

Creative Director, McCann Belgrade, Serbia

Jana is a Creative Director in McCann Belgrade. Jana was born in Yugoslavia and despite never changing her address, lived in four different countries without leaving her hometown of Belgrade. Jana believes that passion moves mountains and tries to prove it so. Her credits include a 2011 Cannes Festival of Creativity Bronze Lion won for the work she and her team did on the Bridge Projection Lifesaver campaign, is a Eurobest and Goldendrum finalists and has won numerous awards for the best agency in Serbia. With a BA in sociology from the University of Belgrade, she started her career in advertising more than a decade ago, creating stories and building campaigns for brands such as Coca-Cola, Carlsberg, Nestle, MTV etc. She believes our business leaves a deep mark on popular culture and we as an industry should act responsibly with that in mind. She is a member of 5050initiative.org, founded by global ADC, a directory that highlights the wealth of qualified women in senior positions throughout the entire creative communications industries, bringing important balance to the conversation and laying a foundation for future generations of female talent, and is one of the authors of a recently published book “Hacker, Maker, Teacher, Thief: Advertising’s Next Generation.” Jana is a international creative judge (New York festivals, Busan As Stars festival) and a guest lecturer at several Serbian universities.


Caspar SchlickumCaspar Schlickum

CEO, Xaxis EMEA

mediacom

Caspar Schlickum is CEO of Xaxis EMEA, responsible for managing the operations and leading the development of the Xaxis business across the 18 countries that make up the region.

Caspar has extensive experience in digital media and audience insight driven marketing, having spent four years at Mindshare as a global client lead, and one year within Kantar, the holding company for WPP’s research and insight businesses.

Prior to joining WPP, Caspar was Commercial Development Director at Fairfax Digital, one of Australia’s largest publishing houses. Before commencing his career in marketing, Caspar spent six years in investment banking advising on technology, communications and infrastructure projects in the Asia Pacific region.

Caspar holds an an Economics degree (with first class honours) from Monash University in Melbourne, Australia, and a MBA from London Business School and the Kellogg Graduate School of Management.

Caspar is a member of the WPP European Digital Advisory Board.


Lynne MontgomeryLynne Montgomery

COTRUGLI Business School Vice President

COTRUGLI

Dr. Lynne Montgomery is an international Professor of academics holding 15+ years of teachingexperience at the Graduate and Undergraduate level. Dr. Montgomery’s expertise also includes 9 years of business development, consulting, and PR experience.

Dr. Montgomery has held multiple teaching posts/management positions at Universities throughout Eastern Europe with results proven track record, is an award winning humanitarian, and a distinguished former U.S. Diplomat. She has authored multiple books and publications, receiving international accolades and attention.

Leadership Challenge: Engaging and retaining Gen Y High Potentials!

We know that high-potentials need smarts and experience to thrive, but ability and seasoning are only part of the recipe. We know from our benchmarking studies that high-potentials don’t fail because they lack ability,” says Jean Martin, executive director of the Corporate Leadership Council. “Most don’t succeed because they are not engaged and because the assignment they’re in is not what they want.”

This presentation will give leaders a chance to think about, discuss and engage with some new ideas about who their young employees actually are, what they think and most importantly how to get the best out of them.


Mark DekMARK DEK

MARK DEK

Consultant Innovation & Customer Experience, Clockwork B.V., Netherlands

Mark Dek is a consultant for Clockwork and founder of the FutureDesk. He helps organizations incorporate innovation into their DNA and realize change within their (usually complex) environments. The main focus in this process is to stimulate curiosity within organizations, through continuous exploration of trends and experiment with new technologies. An innovation-friendly climate can appear in organizations when people start translating insights into stories and connect with each other. Mark has been facilitating these processes as a consultant in various industries, which has helped him in creating the FutureDesk, a platform that enables bottom-up innovation by curating inspiration.
Besides facilitating innovation processes, inspiring others has always been a large part of Mark’s job description: he is a (visual) story-teller, which is probably a remnant of his previous occupation as an architect and urban designer. Over recent years Mark has acquired considerable experience in the finance industry, doing research and innovation projects for all four large banks in the Netherlands. His insights in the future of banking can both be inspiring and shocking, but the best is to check it out at the Weekend.