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Katarina Kostić: We are Watching you Watching

The media tend to offer a great possibility of targeting on the principle “right here, right now” on a daily basis. There are more contextual messages and media, the personalization of porta web pages is greater, all for a closer and more relevant connection with the consumers. Nevertheless, in a sea of content and possibilities there is a danger of transmitting the wrong message to the end user “in the right place at the right time”.

Lynn Montgomery: How to get best out of Generation Y?

Generation Y, as the latest generation of work capable young people, is often encountered with problems at the workplace despite extremely high potentials and they have a hard time finding jobs that really interest them. The Vice President of the Cotrugli Business School, Dr. Lynne Montgomery, at the “Leader challenge: How to maximize Generation Y potential!” panel, discussed the problems which young professional encounter while looking for a perfect career, but also about employers who need to keep the most talented of them.

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Uber is definitely coming to Croatia and Serbia, but is still looking for local solutions

Uber is definitely coming to Croatia and Serbia, Zagreb and Belgrade to be exact, because our goal is to be wherever people need a safe and affordable transport, confirmed Uber’s Anthony le Roux, General Manager for Eastern Europe at the 8th Weekend Media Festival. the decision on when Uber will enter the Serbian and Croatian markets is still not final, they are looking for local solutions, because Uber tries to adjust its business model.

How to use Twitter in advertising

Simplicity and conciseness of Twitter have won over the world of social media, where it has held the title of the most popular social media, along with Facebook and Instagram. It is precisely because of its format, and the brevity of messages on Twitter, that advertising becomes a completely different challenge in comparison to other social media.
Scott Thwaites, Partner Manager EMEA Twitter from Ireland, explained the phenomenon of Twitter advertising at the Weekend Media Festival, and the way in which brands and experts can reach their target audience in an easy and effective way in real time.

Life after 7:30 – informative program timeslot less important

Timeslot changes of central informative news shows on Croatian national television networks have not affected the ratings, because the news today are consumed throughout the day on digital platforms, and the central news shows can only compete with additional content, not the timeslot – agreed the leading people of informative programs of HRT, RTL and Nova TV.

Lamija Alečković from HRT says that higher ratings have been noted on their informative channels during the migrant crisis, just like in the time of veteran protests, when the ratings of HRT4 news channel grew significantly.

8th Weekend Media Festival opened in Rovinj

The eighth Weekend Media Festival, the largest gathering of the regional communication industry, has opened its doors at the old tobacco factory in Rovinj. In the next two days, under the sponsorship of Adris grupa, 4000 participants will be able to choose from over 60 lectures, panels, presentations, workshops and concerts, as well as hang out all day, exchange ideas and develop new projects.

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