The Who ate Whom lecture is a sort of a sequel of the 2010 story when the first discussion was held at the Weekend Media Festival. The discussion was about how large media houses, telecoms and distribution companies tend to enter each other’s area of expertise. Telecoms were then entering content distribution and quickly becoming the media, while the media and service providers wanted access to broadband users, TV networks turned to the internet and many internet companies turned to TV, while IPTV opened its doors to telecoms and the world of TV advertising.
The development on technology and the way information and content is consumed is changing on a daily basis. The internet is becoming a dominant media and attracting more and more audience. It is only a matter of time when all content will be available online. Video content prevails the internet so far, and this trend will tend to grow in the future, creating a huge gap between digital native consumers and classic TV viewers. Only live programs will survive in TV.
The Catchup/Time shifting service is becoming more popular, although it still requires alrge investments and significant changes are expected in the years to come. the goal is to have more such services in order to decrease the cost of consumer education.
The panellists concluded that the goal of all media is to establish a rational partnership in which everyone has a benefit, along with realistic costs.