The Who ate Whom lecture is a sort of a sequel of the 2010 story when the first discussion was held at the Weekend Media Festival. The discussion was about how large media houses, telecoms and distribution companies tend to enter each other’s area of expertise. Telecoms were then entering content distribution and quickly becoming the media, while the media and service providers wanted access to broadband users, TV networks turned to the internet and many internet companies turned to TV, while IPTV opened its doors to telecoms and the world of TV advertising.
Twenty members of the regional jury and pre-jury assembled of the media and digital professionals had a difficult task of picking the best work. The eight categories had a total of 123 submissions, and the 3D printed SoMo Borac award was also given to the finalists.
„We are very pleased with the number of applications as well as their quality“ stated Ružica Vrdoljak Ličina, from the SoMo Borac organization „and we are especially thrilled that there is an increase of applications in the SoMo tech category.
The panel introduction was held by Schneider Electric’s Regional Director Darko Lopotar, who explained the term “smart cities”, the way that cities actually become smart and stated a couple of successful examples of smart cities in Europe. Since the public perception of smart cities is still a futuristic creation, it is important to note that every city can become smart with certain infrastructural investments as well as smart energy saving solutions and centralized service control.
The advertising industry faces daily challenges from the modern market and a way to come closer to end users. There have been many changes in the past few year, and these changes happen so fast that they require learning and overcoming new technologies on a daily basis. Needless to say that these technologies need to be adjusted to the needs of the global society as well as new trends.
The leading Croatian media will not express their support to certain political options before the upcoming parliamentary elections, but some of them will not hide their stand, which will show their political preferences.
Even though choosing sides before elections is not a provocative question, because it is very common in the West, Tportal’s Editor in Chief Đurđica Klancir stated that they will report all subjects independently, a decision that was supported at the editorial staff meeting by the Chairman of the Board of Croatian Telecom, Davor Tomašković.
Sitcoms are TV’s greatest hits. Sitcoms such as Plodovi zemlje, Big Brother and Pinkove Zvijezde, agreed all four of the “TV’s Greatest Hits” panel discussion participants. Since the participants never agreed on the greatest hit, the heads of the three commercial and one public television also had differences regarding reality shows and its content regulation.
For HRT’s Marija Nemčić, Plodovi zemlje is the biggest hit, because the show has been on air for 50 years on a constant timeslot, the format has not changed and it is still one of the top 10 most watched shows on Sundays in the region.
There is an old joke always told be advertisers: “Half of the money spent on marketing is spent in vain. The problem is we don’t know which half.”
LJ Research and Horwath HTL have shown that market research in general, especially the market segmentation, gives guidelines on how to achieve the best return of investments in marketing. Even though the shown examples come from tourist destination marketing, the similar strategies can be applied to other sectors of industry and trade.
The sequel to last year’s panel on the same subject has brought an even more dynamic discussion in which the opposing sides were quite clear from the very start. Predrag Grubić, Corporate Communications Director at Adris Grupa, together with Korado Korlević, a Professor of Polytechnics, has been firm on his stand that the government is to blame for young people leaving Croatia, and that this problem cannot be solved without a change of conscience and the political elite.
He was a PR manager and spokesperson for Sony Corporation during their pinnacle. He has extensive corporate and agency PR experience and a history of organizing very successful global PR campaigns for Sony, Apple and Pioneer. He has organized some of the most successful launches and PR programs in the history of Silicon Valley. He is Jonathan Hirshon, the Silicon Valley Guru, and in his panel “The Secrets of PR from Silicon Valley” he explained the do’s and don’ts of PR from his perspective as a high-tech PR professional.